AUCKLAND, Today: Auckland tech veteran Toby Cox has launched Geodde, a platform built to help B2B companies get recommended by AI tools like Claude, ChatGPT, Google AI Mode and Perplexity.
The space is known as Generative Engine Optimisation, or GEO, and it is gaining momentum as AI changes how people search for products and services.
Cox was formerly a partner at Paloma, Australasia’s largest venture studio, which has built an AUD $500M+ venture portfolio and helped steer companies including Afterpay to billion-dollar outcomes.
He left to go solo on Geodde in September 2025, with the platform already attracting customers across New Zealand, Australia, Israel and the United States.
The launch comes as AI search continues to reshape discovery, especially for businesses competing to be surfaced in direct answers rather than traditional search listings.
Gartner predicts traditional search engine volume will drop 25% by the end of 2026 as users shift to AI chatbots and virtual agents. Meanwhile, the global GEO services market is projected to reach US$1.48 billion this year, growing at an annual rate of 45.5%.
“The way people find businesses is fundamentally changing. When someone asks ChatGPT for a recommendation, it doesn’t show them a list of ten blue links – it gives them an answer. If your business isn’t part of that answer, you’re invisible,” said Toby Cox, founder of Geodde.
“The companies I’m building this for are fast-growing B2B businesses that know they need to be visible in AI search but don’t have the time or expertise to figure it out. Geodde does the heavy lifting in the time it takes to drink a coffee.” – Toby Cox
“At Paloma I spent years helping founders build products and scale companies. The pattern I kept seeing was that even great companies with great products were struggling to be discovered. GEO solves that for the AI search era.”
Geodde is built for companies using Webflow. It syncs directly with a customer’s site and uses AI-driven voice interviews to pull out key details and turn them into SEO and GEO-optimised content.
Those interviews typically take three to four minutes, helping businesses create or refresh content without dragging out the process.
The platform manages the full pipeline, from identifying AI search questions and researching competitors through to interviews, article generation and direct publishing to Webflow. Customers can update content for AI search in minutes rather than days.
Since launching six months ago, Geodde has signed customers including Plerion, Tractor Ventures, Authsignal and Landlord Studio. “I’m deliberately building this as lean as possible – solo founder, AI-fuelled across the entire business,” Cox said.
“The companies I’m building this for are fast-growing B2B businesses that know they need to be visible in AI search but don’t have the time or expertise to figure it out. Geodde does the heavy lifting in the time it takes to drink a coffee.”
Before Paloma, Cox was part of the founding team at Carnival Mobile, which built apps for brands including DreamWorks, Time Warner and Air New Zealand before being acquired by Sailthru in 2016.
Cox is heading to San Francisco in May for SaaStr and recently appeared on Troy Hammond’s Startup Theatre podcast.
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