AUCKLAND, Today: MediaWorks switched on its first digital out-of-home billboard in Tairāwhiti Gisborne. The 4x8m portrait billboard is located on Gladstone Road, a key road through Gisborne.
The site captures traffic flowing south towards Gisborne’s harbour and surrounding beaches, and is in close proximity to Tairāwhiti Museum as well as numerous retail outlets and eateries.
MediaWorks outdoor director Angus Swainson says it’s fantastic to launch a high profile digital outdoor billboard on a key road through the heart of Gisborne.
“It’s rare to have portrait DOOH billboards in our smaller cities or towns so we’re delighted to be able to support both local and national advertisers with this new offering, which will also support our radio presence in Tairāwhiti Gisborne.,” he said.
“This follows the recent go-live of our DOOH site in Greymouth on the West Coast.” The 9x3m digital billboard in Greymouth is located on State Highway 6’s Whall Street – an arterial heading into Greymouth, capturing traffic flowing from the north.
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