AUCKLAND, Today: UTTR (Up & to the Right), a leading marketing agency for international startups, has appointed Toronto-based Aucklander Silvia Kusic as general manager.
Kusic most recently worked at FCB New Zealand, where she was a group business director leading European Motor Distributors (Volkswagen, Audi, Skoda, Porsche) and Mercury Energy.
She also held senior positions at Carat NZ as digital director.
Based in New Zealand and the US, UTTR specialises in B2B marketing services across creative,marke ting operations, and paid digital advertising. NZ is the primary HQ servicing US startups.
New York-based founder Sam Viskovich said: “Since its inception in 2021, UTTR has grown rapidly, scaling from two to a team of over 20 people. UTTR’s clients are global, spanning Europe and the US.”
“The company works primarily with high-growth startups as they launch to market, which is when marketing can make a significant impact on their business success.
“All clients are US based hence the global site. Most of the team is in Auckland, working remote.”
“All clients are US based hence the global site. Most of the team is Auckland-based, working remote.
“For context, I’m a Kiwi who was in the States working for a tech company in marketing. I came back to NZ during Covid, and built out the team here.
“Now we also have team members in the several other countries too for time zone coverage.
“Silvia has been brought on to lead the agency through their next stage of growth as they look to build on the momentum and gains of the last year.
“In June 2021, we brought on our first full-time hire and have seen consistent growth ever since. A combination of US talent shortage, fully remote companies, and a high funding environment have accelerated our ability to grow.
“It was clear we needed someone with a strong agency background and intelligence to continue growing at this pace. Silvia has that in spades.”
“Over the next year, UTTR is looking to build upon its internal capabilities, adding another 10 fulltime staff to further enhance their capabilities across its three core areas – digital advertising, creative, and marketing operations.”
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