AUCKLAND, Today: GMSV has kicked off its new Made for More campaign, marking the official launch of the 2025 GMC Yukon Denali in Australia and New Zealand.
Developed with production house CRATER, the campaign positions the Yukon Denali as more than a luxury SUV—it’s built to elevate every journey.
At the centre is a cinematic hero film following a modern Aussie family from coastal sunrise to city sunset. It’s all about blending power, comfort and capability into real life.
The film is now live across digital and social, marking a bold new chapter for GMC in this part of the world.
Harry Preston, Managing Director at MBCS, said, “It’s not every day you get to launch an entirely new automotive brand in this region, and we knew we had to make it count, so we tackled ‘Made for More’ with big ambitions and a grounded creative approach.”
“The brief allowed us to tell a story with scale, focusing on human moments experienced alongside the impressive GMC Yukon Denali.” – Madeline King
Shanan Goldring added, “We didn’t just want to showcase the GMC Yukon Denali — we wanted to show what it unlocks.
“It’s a celebration of Australian family life, where every journey, no matter how ordinary, feels extraordinary in the right vehicle.” Directed by Madeline King and Cameron March, the film mixes sweeping visuals with small human moments.
March said, “The brief allowed us to tell a story with scale, focusing on human moments experienced alongside the impressive GMC Yukon Denali.”
King added, “We aimed to strike a tone that felt cinematic but relatable. The team at MBCS brought a sharp clarity to the vision from day one.”
Voiceover legend Will Arnett lends his signature tone—confident, familiar and distinctly GMC.
Steven Farrer from CRATER said, “It was a privilege to support MBCS on this milestone moment for GMC. Our directors led with vision, and our crew delivered at every turn. This is the kind of work we love – grounded, ambitious, and made together.”
CREDITS
General Motors ANZ
Marketing Director, GM ANZ: Heath Walker
General Manager Marketing & Communications, GM Specialty Vehicles: Jodie Lennon
Marketing Specialist – GM Specialty Vehicles: Emily Asta
Digital Marketing Manager, GM ANZ: Cameron Farrant
Product Marketing Manager, GM ANZ: Gervee Sarmiento
MBCS
Managing Director: Harry Preston
Creative Director: Shanan Goldring
Creative: Jacob Abi-Arrage
Head of Melbourne: Jack Bavin
Senior Account Manager: Kylie Searle
Account Manager: Nicholas Postlethwaite
Designer: Dylan Watt
CRATER (Production)
Directors: Madeline King & Cameron March
DOP: Miller Best
Partner/Executive Producer: Steven Farrer
Partner: Justin Solomons
Senior Producer: Jessica Ameduri
Editor: Roy Kolber
Music & Sound Design: RANRUN Studio
Voiceover: Will Arnett
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