Go Media celebrates its foray into programmatic

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AUCKLAND, Monday: Go Media with their partner clients took to the Hauraki Gulf at the weekend to celebrate their ability to transact programmatically across their digital roadside network.

Guests included Josh Hawke (Motion Sickness), Ketan Narsinh & Taylor Proctor (Ikon), Jodie Little & Matt Towle (PHD), Stephanie Halliday & Victoria Lawton (FCB), Andrew Bittle & Anna Lawson (Carat), Mike Revill (Axiom), Harry McFall (Group M), Bridget Welsh (OMD), Nick Hawkins (Starcom), Holly Shaw (MediaCom), Sheryl Dunlop (NMZE), and Lucy Kraneneurg & Alison Doyle (Flame).

The first pDOOH campaign for Peugeot NZ was delivered across Go Media’s national digital network and facilitated via their programmatic exchange partner Vistar Media in conjunction with Verizon Media’s local team.

“Scroll down to view the video – shot entirely by drone.”

“It’s a very exciting time for Peugeot NZ and we’re pleased to have some runs on the board with our first programmatic DOOH campaign live across the country, complementing our programmatic suite,” said Peugeo NZ marketing manager Noah Robertson.

Go Media head of digital Parris Downey said: “We’re extremely committed to the continued evolution of the industry and are hard at work to expand our digital network and bring more innovation and data driven insights and solutions to our clients.”

Go Media has a network of 50 digital screens in 20 cities and towns nationwide. Audience insights and measurement are powered by Landmarks ID and tech infrastructure is supplied by Broadsign.


Drone Footage: Peter Rees Photography
Photos: Hayley Wadmore & Andrew Lewthwaite

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