AUCKLAND, Today: Digital billboard company Go Media – with the backing of Christchurch agency Harvey Cameron – has launched a modernised brandmark and new website. coinciding with their celebration tonight of surpassing 70 digital screens in their nationwide network.
MD Mike Gray said: “With the business evolving and making massive advances in digital OOH, the time was right to refresh how our brand was represented in market.
“We started with a rewrite of our brand story, purpose, and values, which was workshopped with everyone in the business.
“The new brandmark is rolling out across sales collateral, stationery, branded vehicles, site-tags, and marketing. The website goes live today.”
“Of particular importance was that our purpose articulated what we’ve been doing, and plan to keep doing which is to make a positive impact on businesses and communities throughout Aotearoa by providing them with a voice to connect and tell their story.
“The new logo retains the ‘GO’ shield which is synonymous with driving the countries roads – and the moment of exhilaration that comes with accelerating and moving forward. To declutter the logo the border has been dropped in favour of a floating ‘Media’.
Within the website, the Go Planner makes it easier for customers to filter and find media assets that best suits their needs. The Go Planner incorporates audience insight data to identify which billboards skew to specified age, gender, and shopping category locations.
The new brandmark is this week rolling out across sales collateral, stationery, branded vehicles, site-tags, and marketing. The website goes live today.
Brandmark: Harvey Cameron
Website Design & Development: Harvey Cameron
Website Video: ManyMinds
Go Media Project Team: Isabella Dervan & Cassandra Albert
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