AUCKLAND, Today: GoGetta has launched to help Kiwi businesses find stronger talent and improve their employer branding with a more focused, modern approach to recruitment marketing.
The platform combines HR and marketing capability, targeting New Zealand’s ‘poachable majority’—the three in four workers open to moving if the right role comes along.
GoGetta brings creative production, media buying and recruitment support together, helping employers cut through crowded applicant pools and reach people who aren’t actively browsing job boards.
“The best candidates aren’t scrolling job boards, they’re busy doing great work somewhere else. We built GoGetta to find them, to blend the reach of technology with the intuition of real people who know how to spot the right fit,” said CEO and founder, Colleen Getley.
“It might feel like a surprise to launch an employer focused recruiting company at the height of the unemployment crisis in New Zealand – but right now it’s harder than ever for employers to find good talent.”
GoGetta builds on the work of Trade Jobs NZ, which spent five years helping Kiwi businesses recruit across the trades sector. The new platform extends those services into all industries as competition for standout candidates increases.
“We’re in a tight jobs market where people are craving consistency, but our research has found that only 3 in 5 people feel stable in their job.” – Colleen Getley, CEO and founder
“The paradox is that with fewer jobs, getting them right and attracting the perfect candidate is more essential than ever. At the same time, so many people are applying to each position that differentiating them can feel impossible for businesses. We address that by getting the right ads in front of the right people for the position,” said Getley.
New research from GoGetta and Ipsos surveyed 1,000 Kiwis to understand what drives job movement. The findings show 31 percent would move for under a 10 percent pay rise, rising to 34 percent for those earning under $100k.
Flexibility came through as the strongest factor, with 35 percent preferring a four-day week or hybrid model—far ahead of the 15 percent who prioritised career development.
“We’re in a tight jobs market where people are craving consistency, but our research has found that only 3 in 5 people feel stable in their job,” said Getley.
GoGetta has already shown its model works, using creative marketing and hands-on recruitment to deliver quicker, more targeted results.
When the Chatham Islands faced years of difficulty filling essential trade roles, GoGetta stepped in, reshaped the employer brand and filled both positions within weeks.
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