AUCKLAND, Today: Locally-owned outdoor company Go Media has finalised an integration with Melbourne-based Seedooh to provide independent third-party delivery verification of campaigns across their digital assets.
Go Media GM Simon Teagle said: “We wanted to deliver to expectations of accountability. Our integration with Seedooh enables us to provide a user-friendly dashboard proving spot delivery either during or post-campaign.”
Go Media head of digital Parris Downey said: “As we press further into the digital environment with OOH, the established pillars we see in traditional digital such as ad verification, accurate audience measurement and data-driven insights, will become common-place and provide a more familiar, accountable and dynamic proposition for key client partners.”
”We look forward to helping demonstrate the increasing value of connected data at scale in NZ.”
Seedooh ceo Tom Richter said: “Our platform offers tremendous efficiency in the campaign reporting process, as well as the confidence that every play-out event is independently verified to global best practice standards.
”We applaud Go Media’s approach to transparency and look forward to helping demonstrate the increasing value of connected data at scale in New Zealand.”
About Go Media
The Go Media digital network spans Auckland, Hamilton, Tauranga, Hastings, Gisborne, Taupo, New Plymouth, Whanganui, Palmerston North, Masterton, Levin, Kapiti Coast, Wellington, Nelson, Christchurch and Dunedin.
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