AMSTERDAM, Today: VMLY&R has turned NZ’s single shortlisted work at the Epica Awards into Gold – taking out the Promotions & Incentives category with RIP Simon for Trade Me/Life Direct.
The Epicas are the only global awards show conducted entirely by working journos (and they’re one of the few not to hand themselves cute diminutives like Pressie and Stoppie!).
This year Epica received 3410 entries from 61 countries – but just the VMLY&R work from NZ. The highest number of entries came from Germany followed by France and the U
Epica editorial director Mark Tungate said: “Despite a general feeling of uncertainty, especially across Europe, agencies were able to find room in their budgets to send us their best work.”
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