AUCKLAND, Today: Noel Leeming has launched its first-ever campaign focused solely on Tech Solutions services, spotlighting the new NOELedge Services platform and two fresh holiday season spots, created with TBWA\New Zealand.
For more than 50 years, Noel Leeming has built its reputation on genuine expertise and enthusiasm. With NOELedge Services, that knowledge takes centre stage, offering trusted in-store and at-home support that sets the retailer apart.
“NOELedge Services is all about helping Kiwis get the most from their technology, whether they’re at home or in-store,” said Fiona Taimana, General Manager Marketing at Noel Leeming. “We’ve always had the knowledge and care; now we’re sharing it with the country in a way that’s fun, memorable, and unmistakably Noel Leeming.”
“The latest work for Noel Leeming has been fun. From Goldilocks to a Granny with a Flip Phone, we’re promoting how Noel Leeming shows up with care and expertise whenever and wherever Kiwis need it.” – Shane Bradnick, TBWA\NZ Chief Creative Officer
TBWA\NZ Chief Creative Officer Shane Bradnick said, “The latest work for Noel Leeming has been fun. From Goldilocks to a Granny with a Flip Phone, we’re promoting how Noel Leeming shows up with care and expertise whenever and wherever Kiwis need it.”
The campaign kicks off with a 30-second AV spot titled Goldilocks, reimagining the classic fairy tale with a modern, playful spin. It captures the NOELedge spirit, friendly, informed staff tackling tech challenges with humour and heart.
Following Goldilocks, two 15-second festive spots, Frozen Guy and Granny with a Flip Phone, will roll out through summer, continuing to celebrate Noel Leeming’s warm, expert service in memorable, light-hearted ways.
CREDITS
Client: Noel Leeming
Agency: TBWA\New Zealand
Production Company: Fish & Clips
Audio House: Liquid Studios
Media Agency: OMG New Zealand
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