Goodman Fielder casts its net

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Regional food giant Goodman Fielder has narrowed its search for a new creative partner down to three possible suitors, according to a report from local marketing news site StopPress.

The incumbent Shine, FCB and Y&R are understood to be vying against each other for portfolio, which includes Meadow Fresh, Vogel’s, Puhoi Valley, Freya’s and a number of other brands, the site reports.

The account has been with Shine since 2013 when the agency won the business after a competitive pitch.

“While Goodman Fielder doesn’t rank as one of the biggest spenders in the market, the account would be a substantial win for any of the agencies involved,” StopPress reckons.

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