AUCKLAND, Today: Google New Zealand and Publicis Groupe Aotearoa recently teamed up to host Unlock Growth: Turning Data into Action, an industry event focused on turning insights into measurable business impact.
Held on Tuesday 12 August, the session featured Emily Isle (Chief Digital Officer, MBM), Waqas Pervez (Head of Data & Analytics, MBM), Nick Peat (General Manager, Digitas NZ), Sarah Vosloo (Head of Digital Performance, Spark Foundry NZ) and Craig Whitaker (Partner Manager, Google New Zealand).
Speakers explored AI’s rapid evolution, the challenge of converting insights into ROI, and the importance of robust data governance.
They also showcased the Data Intelligence Hub — Publicis Groupe Aotearoa’s new cross-functional data and technology service, with real case studies from New Zealand organisations.
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