AUCKLAND, Today: Electric Art has partnered with UnLtd to launch a new brand campaign for the Graeme Dingle Foundation, marking 30 years of helping young people across Aotearoa thrive and reach their potential.
The campaign, titled Future Bound: Embracing Potential, Celebrating the Journey, celebrates the Foundation’s legacy while looking ahead with hope, action, and support for the next generation of Kiwi youth.
Since its launch, the Foundation has supported more than 411,000 young people through life-changing programmes like Kiwi Can, Stars, Career Navigator and Project K—all designed to help build resilience and confidence.
“Future Bound is not just about looking back at what we have achieved over the past three decades, it’s a bold statement about the journeys our young people are on, and the future we’re helping them build.
“This campaign is also a powerful reflection on our direction for the Foundation, continuing to evolve and innovate to ensure we’re the best we can be for New Zealand’s youth,” says Jo Malcolm-Black, CEO of the Graeme Dingle Foundation.
The campaign brings a scrapbook-style visual language that blends the nostalgic with the new, using archival footage, bold design and animation to connect emotionally with its broad and youthful audience.
It’s being rolled out across multiple channels in the coming weeks, supported by media partners including MediaWorks, Go Media, STUFF and others who’ve rallied behind the kaupapa.
“It’s been a real privilege to partner with the Graeme Dingle Foundation to celebrate this incredible milestone.” – Steve Davies
Steve Davies, General Manager at Electric Art, says, “It’s been a real privilege to partner with the Graeme Dingle Foundation to celebrate this incredible milestone.
“We wanted to honour the legacy which began with Sir Graeme Dingle and Jo-anne Wilkinson, Lady Dingle, to the hundreds of thousands of young people the Foundation has supported over 30 years.
“Future Bound is about recognising where they’ve come from, and championing the boundless possibilities ahead.”
The Foundation’s journey over the past three decades has been powered by a simple belief: every young person deserves the opportunity to realise their potential, no matter the challenges they face.
Future Bound is both a tribute to that legacy and a renewed commitment to helping young New Zealanders overcome obstacles and take control of their future with confidence and support.
Jo Malcolm-Black added, “Campaigns like Future Bound are vital for showcasing the transformational power of youth development. They remind us that the investment we make today in our young people shapes the leaders, innovators, and changemakers of tomorrow.
“Thanks to the partnership with UnLtd and the generosity of Electric Art, we have a platform to amplify our mahi and get people involved with our kaupapa, to join us in making Aotearoa the best place in the world to be young.”
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