BANKOK, last night: There’s been no slowdown on Colenso BBDO’s winning path for DB Export I’m Drinking it for You – the campaign that’s now added the Adfest 2020 Lotus Awards Film Grande Prix to its burgeoning global tally.
The awards were scheduled to take place last year, but were switched to a virtual ceremony due to the coronavirus pandemic.
JPaul Chan, chief creative officer at Cheil Hong Kong, who judged this category, said: “I’m Drinking it for You doesn’t take itself too seriously, and it works.
“It’s clever, bold and hugely entertaining. And the more you watch it, the funnier it gets.”
“It’s clever, bold and hugely entertaining. And the more you watch it, the funnier it gets.”
Drinking has been winning since … 2019!
- One Show gold in June 2020
- Grand Prix at Warc in June (Effective Content category)
- 2020 New York Festivals Gold Tower for Best Original Music (Branded Content/Entertainment category).
- Axis Film Grand Prix + Five Axis Golds in March 2020 (in Original Soundtrack, Copywriting, TV over 30’ and Radio.
- Effies Gold in 2019.
- Music Grand Prix at the Spikes in 2019.
- Ad Stars (Korea) Film Grand Prix in 2019.
- 3 Bronze Cannes Film Craft Lions in 2019 (with partners Sweetshop and Finch).
CREDITS
Client: DB Breweries
Marketing Director: Sean O’Donnell
Senior Marketing Manager: Tony Wheeler
Agency: Colenso BBDO
Production Company: The Sweetshop
Director: Damien Shatford
Sound Design & Mix: Liquid Studios
Music Production: WorldPeace.fyi
Online: The Machine Room
- View all the Adfest results here: www.adfest.com
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