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Colenso has turned its attention to a new billboard campaign for DB Breweries – promoting a bottle recycling device “to save NZ beaches”.

DB engineers have built a squad of the machines that let beer drinkers instantly convert their empty bottles into a sand substitute, which is then be supplied to construction companies.

In New Zealand, three out of every 12 beer bottles sold end up in landfill.



CREDITS

Client: DB Breweries
Creative Agency: Colenso BBDO
Production Company: Finch
Media Agency: PHD
PR Agency: Spark PR & Activate
Shopper Marketing Agency: Raydar
Digital Agency: Union Digital


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