Turning brands into beacons

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HAMILTON, Friday: Designwell Studio last night launched (at their studio in Hamilton) a sister brand, Daymark – a strategic branding studio “obsessed with creating unforgettable identities”.

Designwell directors, husband-and-wife team of creatives Kristin and Alexander Wastney, said: “We continue our quest to help businesses clearly communicate who they are and what they are all about through bold and impactful design.

“Designwell is well-known in the design industry for creating exceptional experiences through compelling brands and innovative spaces.

“Separating the agency’s two arms of spatial design and brand strategy into two separate studios was a conscious decision as the business has grown.

“It’s time for Daymark to stand out. We want the brand component of our business to start walking the talk. Daymark will be the model for just how charismatic and differentiated we aim for our client brand identities to be.”

“Designed for maximum visibility, inspiration for the new studio’s identity came from daytime navigational aids called daymarks. The essence of what a daymark is all about resonated with the in-house team.

“Separating the agency’s two arms of spatial design and brand strategy into two separate studios was a conscious decision as the business has grown.”

“A daymark is a navigational aid for sailors and pilots, distinctively marked to maximise its visibility in daylight – a lighthouse for the daytime. These towers stand out with an almost slapstick ‘Where’s Wally’ vibe.

Oh, Buoy!
“Like daymarks, great brands are unapologetically bold and charismatic. We wanted our studio’s brand to represent exactly this because this is who we are and what we strive to do for each of our clients.

“Our passion is guiding clients through the design process. We love giving them the confidence to succeed with a brand identity and strategy that communicates to their target audiences why they exist and what they do in a compelling and authentic way.”

For design that won’t get lost, follow on Instagram and check out daymark.co.nz

About Daymark
Design that won’t get lost. Daymark is a strategic branding studio with a focus on creating authentic brand identities and cohesive design systems. Originally the brand component of Designwell, Daymark is all about turning brands into beacons through strategic and impactful design. Proudly based in the Waikato, Daymark works with clients across the country who have a story to tell, who see and do things differently and who are inspired to make the world a better place.

About Designwell
Beautiful spaces that work. Designwell is a Waikato-based design studio that partners with businesses to create vibrant, productive and compelling commercial interiors that express personality and uniqueness. Their clients are passionately invested in their people; they’re brave risk-takers and inspired design lovers across workplace, hospitality and healthcare.

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