Happīkurisumasu!

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Barnes, Catmur & Friends Dentsu, New Zealand’s leading Japanese advertising agency, have created a stylish seasonal gift for clients and friends (M+AD even got one!).

After acquiring a large shipment of sake from Gekkeikan, the agency designed and produced Friendship Sake.

“Featuring a Japanese style illustration and a stylish paper hat, it celebrates the bonds and similarities between Japanese and Kiwi culture, whether that’s our mutual love of fishing, drinking, or watching fat blokes running into each other,” says BC&FD senior account manager Nicholas Gallagher.



CREDITS

Agency: Barnes, Catmur & Friends Dentsu
Designer: Brad Stratton
Illustration: Joseph Qiu
Photography:Yuki Sato
Calligraphy: Rie Shibasaki


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