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The welcome early signs of Xmas creativity are starting to arrive in our Inbox. This Aussie ad was shot by Kiwi director Hamish Rothwell, of Goodoil Films.

It’s called Aldi Christmas. The client is supermarket chain Aldi, and the agency is BMF Sydney. Few other details were available at press time,


Creative Agency: BMF
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser & Dantie Van Der Merwe
Art Director: Tom Johnson
Copywriter: Chris Berents
Executive Planning Director: Christina Aventi
Head of Planning: Alison Tilling
Planner: Kellie Box
Managing Director: Stephen McArdle
General Manager, Aldi: Paul Coles
Group Account Director: Aisling Colley
Senior Account Manager: James Arnold
Account Executive: India Gates
Graduate: Maddison Bailey
Agency Producer: Claire Seffrin
Production Company: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
Producer: Andrew McLean
Production Art Director:  Guy Treadgold
DOP:  Germain McMicking
Editor: Mark Burnett @ The Editors
Post Production: Alt.vfx
Composer:  Elliott Wheeler @ Turning Studios
Sound Design: Rumble Studios

“I love that a child’s fun is at the heart of the idea – the simple stuff of kids being kids and roaming about and exploring the world.”

“It’s exciting to launch the new brand platform with our first piece of work for Weet-Bix. Our approach is centred on business growth and I’m looking forward to watching this brand grow,” says Stapleton.

Jane Grayson, senior brand manager at Sanitarium, is looking forward to the on-going launch of the new brand platform. “We are thrilled to be launching the Weet-Bix Simple is Good campaign,” she says.

“Weet-Bix is passionate about helping make health and happiness of all Kiwi kids simple, so this piece, full of fun and vitality, really tells this story.”

Sweetshop director Dylan Pharazyn said: “I love that a child’s fun is at the heart of the idea – the simple stuff of kids being kids and roaming about and exploring the world. It’s the truth of that kind of free play that I wanted to capture.”

The Simple is Good TVC rolled out with one 30” and three 15” versions.


Client: Sanitarium
Senior Brand Manager: Jane Grayson
Agency: DDB
Chief Creative Officer: Damon Stapleton
Creative Director: Rory McKechnie & Brad Collett
Group Account Director: Sarah McGregor
Account Director: Katya Urlwin
Agency Executive Producer: Judy Thompson
Agency Producer: Amanda Kabel
Post Production Company: The Sweet Shop
Director: Dylan Pharazyn
Executive Producer: Ben Dailey
Managing Director: Fiona King
DOP: Marty Williams & Andrew Stroud
Post Production Online: Stu Bedford
Post Production Colourist: Dave Gibson
Editor: James Ashbolt
Soundtrack/composer/music: Maxwell Scott @ www.maxwellaudio.com
Sound Engineer: James Dean @ Liquid Studios

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