MediaWorks’ teases new talk brand

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AUCKLAND, Today: CBD indie Hello has launched a nationwide OOH teaser campaign to help MediaWorks promote its new radio talk brand (yet to be named), coming in 2022.

MediaWorks head of comms Anna Cross said: “One thing to note is that Auckland traffic is back up at normal levels.


“Auckland traffic now running at 101% of pre-Covid levels.”

“It’s now running at 101% of pre-Covid levels, so it’s great we can leverage the return of traffic in the city.

“We’ll be releasing more details around the name of our new brand and the lineup later this week.”


CREDITS

Client: MediaWorks
Head of Trade Marketing: Jessica James
Group Marketing Manager: Lee Gilmour
Agency: Hello
MD: James Polhill
CD: Damon O’Leary


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