AUCKLAND, Today: Hemisphere has welcomed back Craig Adolph as Upoko Matihiko Head of Digital and Bay of Plenty/Waikato Lead. It’s both a big expansion move and a homecoming for one of the agency’s original crew.
Craig began his career at Hemisphere when it was GSL Network, before heading offshore to sharpen his digital expertise. He then spent a decade at Google, leading sales strategy and business intelligence across Europe, Africa and the Middle East.
“Craig’s appointment represents both whakapuāwai (growth) and whanaungatanga (connection),” says Tim Antric, Managing Director. “He’s not just bringing world-class digital capability, he’s coming home to an agency whose values and purpose deeply resonate with him.”
The appointment comes as Hemisphere builds momentum with new clients including NZ Customs, Catalyst Cloud and the Real Estate Authority. The agency’s approach blends data-led insights with creative storytelling that hits both the head and the heart.
“This is one of the best places I’ve worked. I’m excited to bring Hemisphere’s unique approach to the Bay of Plenty and Waikato at a whole new level.” – Craig Adolph
Based in Tauranga, Craig will lead Hemisphere’s Bay of Plenty and Waikato presence. The agency already has strong connections in the region through Te Awanui Reeder and Te Maia Gage-Gray, working alongside local organisations for the past four years.
“What drew me back to Hemisphere was their genuine commitment to what matters — their values, their care for people, and their quadruple bottom line approach,” says Craig. “This is one of the best places I’ve worked.
“I’m excited to bring Hemisphere’s unique approach to the Bay of Plenty and Waikato at a whole new level.”
Craig now joins Hemisphere’s leadership team, boosting digital and programmatic capabilities while backing the agency’s ongoing expansion strategy.
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