Droll, fresh-faced Hilux tvcs extend campaign

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Saatchi & Saatchi NZ has created a suite of three new 15 second tvcs for Toyota Hilux – uniquely droll Kiwi ads which have drawn on the ‘less is more’ communication style of a fair few of its drivers – to add to the launch campaign from October.

In a clear nod to the new-look Toyota Hilux, the starring duo of mates return to admire, quietly, the updated version of their beloved ute, all played out in three distinct everyday settings. 

Saattchi CD Corey Chalmers said: “Hilux has a fresh new look for 2018. We’re continuing to celebrate its understated toughness and rugged good looks in the best way we know how – through the eyes of our two Kiwi guys, who are big on emotion, but not so big on bringing the chat.”

“Classic male Kiwi stoicism is an entertaining idea to play with. I had a lot of fun creating more quiet adventures for the Hilux Boys.”

“Created in partnership with Goodoil Films, the somewhat mundane adventures of the duo are perfectly captured to continue the beloved storyline.”

Good Oil director Fiona McGee said: “Classic male Kiwi stoicism is an entertaining idea to play with. I definitely had a lot of fun creating more quiet adventures for the Hilux Boys.

“Enough said!”

First manufactured in 1968, the Hilux benchmark has been raised again with a more aggressive yet appealing style, and build on the long-standing Hilux attributes of being tough and unbreakable.


Client: Toyota New Zealand
Chief Executive Officer: Alistair Davis
General Manager – Marketing & Customer: Andrew Davis
Marketing Operations Manager: Susanne Hardy
Marketing Team Leader: Sonya Coutts
Marketing – Operational: Phoebe Nicholls

Agency: Saatchi & Saatchi New Zealand
Chief Creative Officer: Toby Talbot
Copywriter/Creative Director: Corey Chalmers
Art Director / Creative Director: Guy Roberts
Head of Design Rob Flynn
Head of Content: Amanda Chambers

Agency Producer: Fern Holloway
Managing Director: Paul Wilson
Head of Account Management: Susie Darling
Senior Account Director: Amanda Brittain
Account Manager: Claire Belford
Head of Strategy: David McIndoe

Production company: Goodoil Films
Director: Fiona McGee
Producer: Claire Richards
Executive Producer: George Mackenzie / Sam Long
Production Design: Guy Treadgold
Freelance DOP: John Toon
Editor: Dave Whittaker

Post Production: Blockhead
Sound Design: Franklin Road

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