After a competitive process against several unidentified agencies, Auckland-based indie mediaR has been appointed as Hirepool’s new full service agency.
The review and pitch process was based on delivering a strategic marketing review and implementation plan for Hirepool’s business needs for the next 2-3 years.
Whilst the pitch was strategically focused, the appointment covers all facets of Hirepool’s strategic, marketing and communication needs, said mediaR director Tony Richards.
Hirepool sales & marketing general manaager Gary Richardson said: “With the merger two years ago of Hirepool and Hirequip now well bedded in, Hirepool was looking to the future, to new growth opportunities and to consolidate its position as market leader.
“After a thorough review process, mediaR was chosen for its fresh thinking – plus they ‘got’ us from the start and what we are about and they share our company values.”
“We are thrilled to have been appointed to such an iconic New Zealand brand and to being an integral part of the management team,” Richards said.
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