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AUCKLAND, Thursday: Britomart-based Adhesive PR has been appointed as Hootsuite’s PR agency in Australia and New Zealand. Hootsuite is a global social media management platform, headquartered in Canada, with a base in Australia.

The agency – which also has outlets in London and Sydney, and will drive Hootsuite’s communications initiatives across B2B, corporate and CSR in the region, while also shaping regional and global Hootsuite external events.

It will be a key above-the-line partner of Hootsuite, working directly with local executives, regional enterprise marketing and global communications teams.

Sydney-based Hootsuite ANZ head of marketing Anna Koleth said, “Adhesive was the clear choice for our business, due to their strategically creative and integrated approach to communications, the team’s specialist expertise and skillset, passion for success and drive to deliver real commercial outcomes.

“Adhesive clients include Dyson, Sony NZ, Allianz NZ, Singapore Tourism, Seek NZ, WW and”

“We are incredibly pleased to be working with the Adhesive team, who are already delivering on our expectations and objectives, and are excited for our future activities in-market.”

Sydney-based Adhesive founder Mike Maurice said: “Hootsuite is an innovative company that solves their customers’ challenges through technology-led solutions.

“We are incredibly excited to have already started driving Hootsuite’s integrated communications objectives in Australia and New Zealand, with our appointment an exciting next step in the growth of our B2B and corporate communications division.”

Adhesive clients include; Dyson, Sony Electronics New Zealand, Allianz Partners New Zealand, Singapore Tourism Board, SEEK NZ, WW and

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