How to win at Effie

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This Monday (October 5), CAANZ and TVNZ will present Effies international judge Ali Bucknall of The Effectiveness Partnership UK who will share her trade secrets at the TVNZ Effectiveness Function.

“This year the main presentation will be very direct,” says CAANZ events manager Natasha Stichbury. “Ali will rell us why commercial creativity has never been more important, understanding effectiveness vs efficiency, how to stop evaluating what’s there and start planning to measure what really counts, and finally giving us some real planning tools to help prepare for more effective results for 2016.”

Sharing the stage with Bucknall will be TVNZ Blacksand creative strategist Ben Fisher.

The detail

  • Date: Monday 5 October
  • Time: 5.30pm start, Drinks and canapés on arrival, Presentations begin at 6.00pm
  • Venue: AUT University, Sir Paul Reeves Building, Room WG308
  • Price:
  • CAANZ members/sponsors/judges: $50+gst, non-members $64+gst, students $25+gst.
  • Purchase tickets here
  • See more at here

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