Huawei taps first NZ agency

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Chinese electronics giant Huawei has appointed a NZ agency for the first time – Britomart indie Shine won the creative and strategy business after a pitch. Previous Huawei campaigns in NZ came directly out of China.

Huawei already works with telco Spark in NZ – mainly on new products and services for the NZ market.

Coinciding with the NZ appointment, Huawei has just launched its first smartwatch (at the World Mobile Congress in Barcelona last week). The company already has a presence in NZ, and has advertised herepreviously – most recently on APNO’s big digital screen at Auckland Airport.

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