AUCKLAND, Today: WARC is reminding readers to consider the benefits of James Hurman’s Master of Advertising Effectiveness e-learning programme (scroll down for the link).
Hurman, who created and tutors the programme, said: “Advertising should be, and often is, a powerful driver of business growth. But it’s also commonly misunderstood, its outcomes inconsistent and unpredictable.
“Through the Master of Advertising Effectiveness e-learning programme you will learn all about the fundamental evidence-based principles of advertising effectiveness, which will help you to maximise the effectiveness potential of your advertising.
“So, what are you waiting for? Join a global alumni of marketers from Google, Miro, Ogilvy, Publicis and BBDO.”
“The programme consists of nine modules and each module explores a core principle of advertising effectiveness in depth. With a commitment of just 11 hours over six weeks, it’s easy to include as part of your work/life schedule.
“Once you’ve completed the course you’ll be able to articulate the value of advertising and the commercial rationale for common advertising strategies without doubt and ambiguity.
“So, what are you waiting for? Join a global alumni of marketers from companies such as Google, Miro, Ogilvy, Publicis and BBDO.”
Hurman, of course, formerly led strategic planning at Colenso BBDO before becoming MD of Y&R NZ, then founding innovation studio Previously Unavailable.
The next cohort starts on Monday 5 June.
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