AUCKLAND, Today: NZME has locked in another partnership with Tussock Country as the festival returns to Gore in 2026, marking the media company’s third collaboration following successful events in 2023 and 2024.
For 2026, NZME’s newest audio brand iHeartCountry NZ will lead the partnership, connecting the country music community nationwide through New Zealand’s premier country music event.
Held across ten days in May in Eastern Southland, Tussock Country delivers more than 80 events celebrating music, food, rural life and entertainment, drawing fans and communities together from across the country.
NZME Chief Audio Officer Jason Winstanley says, “Country music is experiencing a surge in popularity both globally and here in New Zealand, and NZME was proud to launch our very own dedicated country music station earlier this year to meet that growing audience demand.
“Tussock Country is the perfect platform for iHeartCountry – we’re thrilled to be partnering with an event that celebrates everything we love about country music and rural New Zealand.”
“Country music is experiencing a surge in popularity both globally and here in New Zealand, and NZME was proud to launch our very own dedicated country music station earlier this year to meet that growing audience demand.” – Jason Winstanley, NZME Chief Audio Officer
NZME Regional Head Southern Commercial Janine Tindall-Morice says, “NZME is focused on growing our presence and offering in the South Island and we’re delighted to be partnering for a third time with Tussock Country.
“The festival embodies the heart and soul of rural New Zealand and by bringing iHeartCountry NZ on board, we’re not only supporting a world-class event in our own backyard but we’re also strengthening our connection with our communities, audiences and advertising partners.”
Tussock Country Music Festival’s Annabel Roy says, “Tussock Country supports dozens of community groups, hundreds of artists and entertains thousands of patrons every year.
“Partnering with a dedicated country music station amplifies what the festival stands for and helps us share that energy with even more fans.”
Tussock Country runs from 22 to 31 May 2026, featuring returning highlights including the MLT NZ Gold Guitar Awards, Country Music Honours and the Freeze Ya Bits Off Busking competition.
- More information and tickets are available at TussockCountry.nz
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