Dentsu Aegis’ Parnell-based digital performance marketer iProspect has won the digital media account for Telecom/Spark’s discount internet ISP sub-brand Bigpipe, part of Spark Ventures, in a competitive pitch.
iProspect will manage the digital planning and buying across bought, owned and earned channels for the broadband provider across New Zealand.
“iProspect demonstrated to us a clear balance between performance and brand development, which is critical to our digital marketing strategy,” said Ollie Smith, head of Bigpipe at Spark Ventures said. “We look forward to growing our brand and business in partnership with iProspect.”
iProspect general manager Alex Radford,said, “The team at Bigpipe is genuinely passionate and focused on their goal of providing best in breed broadband services, and here at iProspect we are really excited to be part of the team.
“For iProspect, it is great to work with a digitally native brand that is nimble and ambitious to try new things, whilst being firmly grounded in data and fully appreciates the value of understanding your audience.
“Over the past year iProspect has invested heavily in digital talent across SEO, digital strategy and performance so it’s great to see that our vision of being New Zealand’s most sought after digital performance agency is becoming a reality.”
Bigpipe is one of the new businesses fostered by Spark Ventures alongside Lightbox and Skinny.
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