AUCLAND, Wednesday: Leading performance & data agency iProspect New Zealand has been appointed as Jucy NZ tourism company’s digital agency, following a competitive pitch.
Jucy, which was founded in NZ, offers car and campervan hire and rentals in Australia, New Zealand and the USA, as well scenic cruises in a number of iconic New Zealand locations.
The win sees iProspect take responsibility for the tourism brand’s digital marketing across New Zealand, Australia, United States, Canada and Europe.
Jucy’s NZ-based head of sales Abbie Takle said: “The iProspect team really impressed us with their methodology and highly-strategic approach to our business challenges and aspirations.
“The win sees iProspect responsible for the tourism brand’s digital marketing in NZ, Australia, US, Canada and Europe.”
“Our partnership will be rooted in New Zealand, but needs to have global reach and resonance. So, we’re excited to tap into iProspect’s cutting edge technology, global footprint and broader Dentsu Aegis Network to help us achieve our vision and objectives.”
iProspect NZ GM Ian Hooi said: “To be given the opportunity to work with such an amazing and iconic New Zealand business is a privilege. Jucy is at the forefront of one of New Zealand’s largest and most diverse industries, so we’re excited to partner with their team as they continue to innovate, expand and evolve their offering on both a local and global scale.”
As part of Dentsu Inc, Dentsu Aegis Network is a global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Adelaide, Perth and Auckland. Globally, Dentsu Aegis Network operates in 110 countries worldwide with over 23,000 dedicated specialists.
iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. iProspect delivers personal, adaptive and valuable digital experiences utilising proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, conversion optimisation and affiliates. iProspect has 2500 employees in 71 offices across 50 countries.
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