WELLINGTON, Today: Mango Aotearoa has helped put client Accor Hotels’ Covid isolation measures on NZ’s governance map – with an brand initiative on display in Parliament.
Accor’s Thanks from Iso campaign achieved that, earning a spot in New Zealand Parliament’s visitor centre until May.
Accor NZ marketing director Iain Ganner said: “Since March 2020, over 100,000 New Zealanders have experienced 14-day managed isolation in hotels around the country in order to safely complete their return home.
“As the Government’s largest managed isolation facility partner, Accor Hotels wanted to celebrate and commemorate the efforts of their incredible essential workers, and the countless everyday Kiwis who have played their role in keeping us all safe through managed isolation.”
Through an exhibition and 14-day artist residency in December, Accor partnered with celebrated Kiwi artist Ruby Jones to capture the experiences and emotions of their frontline workers and guests in isolation.
“This project, more than any we touched in the past year, gave us humbling insight into the efforts some Kiwis are making to keep us safe.”
As part of her residency at a gallery in Auckland’s CBD, Jones interviewed dozens of Kiwi workers and residents in isolation, creating a body of artwork capturing the bravery and solidarity shown during the Covid-19 pandemic.
Also on display were genuine artworks, sculptures, poetry and letters of gratitude produced by guests in managed Isolation – the same works that are now available to view in Parliament.
Iain Ganner: “Each day of the December residency, Ruby’s works were displayed on high-impact digital billboards near managed isolation hotels, delivered in partnership with QMS.”
“The exhibition caught the attention of national media like Stuff and the NZ Herald, and attracted a broad cross section of visitors, including our Prime Minister.
“The response to Thanks From Iso has been incredibly gratifying.
“This project began primarily as a way to acknowledge our heroic staff and the wonderful returning Kiwis who have been isolating in our care.
“Ruby’s works were displayed on high-impact digital billboards near managed isolation hotels, delivered in partnership with QMS.”
“The empathy, creativity and passion that Ruby brought to the project was inspiring and the efforts of our agency partner Mango in helping make this project a reality were immensely appreciated.”
Mango MD Claudia Macdonald said: “It’s not often projects like this come along and working with Accor Hotels on an initiative of national significance was a privilege.
“This project, more than any other we touched in the past year, gave us humbling insight into the efforts some Kiwis are making to keep us all safe.
“Our hotel workers have copped a lot of flak but I can confidently say that when we look back on this period in 10 years’ time we’ll all agree that without them we’d have been in serious trouble.
“We’re proud to have done our bit to help recognise their unbelievable efforts.”
The Thanks From Iso exhibition is now located in the Visitor Centre at Parliament. It’s open every day between 10am and 5pm until Sunday 2 May.
CREDITS
Client: Accor Hotels NZ
Regional Director, Sales & Marketing: Iain Ganner
Marketing Manager: Julie Lumsden
Communications Consultant: Katharine Broughton
Agency: Mango Communications Aotearoa
Managing Director: Claudia Macdonald
Group Business Director: Chloe Leuschke
Senior Account Director: Max Burt
Account Manager: Isabelle Clarke
About Accor
Accor is a world-leading augmented hospitality group offering unique experiences in 5000 hotels and residences across 110 countries. Accor SA is publicly listed on the Euronext Paris Stock Exchange and on the OTC Marketing the US.
About Mango
With offices in Auckland, Sydney and Melbourne, Mango is part of the DDB Group and was founded in NZ in 2000.
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