AUCKLAND, Today: Jamie Kay is celebrating five years of supporting the Child Cancer Foundation with a special release this Childhood Cancer Awareness Month. The aim is to raise $100,000 to support Kiwi families facing cancer.
From 1pm on Friday 12 September 2025, the brand will launch limited-edition Café Cosy pyjama sets ($29.99), Frankie Hugging Bunny soft toys ($20) and Wade Jumpers for boys ($20), with all proceeds donated directly.
Since 2020, Jamie Kay has raised an incredible $454,600 for the foundation, cementing its legacy of generosity while continuing to delight parents worldwide with its beautifully designed baby and children’s clothing.
This year’s campaign is deeply personal. In July, Head of Brand Hannah heartbreakingly lost her daughter Frankie, who bravely battled leukaemia for almost eight years.
“Fundraisers like Jamie Kay’s not only give us the resources to provide one-to-one care for families, but they also show those families their community is with them every step of the way.” – Monica Briggs
“It is an incredible privilege to be able to give back to a charity that provides such important and compassionate work,” says Hannah. “The Child Cancer Foundation is there for families during some of the hardest moments of their lives.”
“We have known firsthand the impact of their love & support and cannot wait to back them again with this year’s fundraiser.”
Monica Briggs, Chief Executive of Child Cancer Foundation says, “Every week, three families in New Zealand are told their child has cancer. Behind every diagnosis is a whānau whose world has just changed forever.
“Fundraisers like Jamie Kay’s not only give us the resources to provide one-to-one care for families, but they also show those families their community is with them every step of the way.”
The Café Cosy pyjamas, Frankie Hugging Bunny and Wade Jumpers will be available exclusively at jamiekay.co.nz from 1pm on Friday 12 September 2025, while stocks last.
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