AUCKLAND, Today: JCDecaux has unveiled its refreshed brand positioning, Be Seen. Be Remembered., putting the spotlight on creating Out-of-Home campaigns that don’t just grab attention but drive strong, measurable results for advertisers.
“We know Out-of-Home has always delivered reach. What advertisers need is confidence that their campaigns will cut through and deliver real business results,” said Phil Eastwood, General Manager, JCDecaux New Zealand.
“Be Seen. Be Remembered. is our commitment to that, not just visibility but delivering memorability and impact that leads to commercial outcomes.”
The new positioning is built on two key principles of effectiveness:
- Be Seen: Delivering quality reach on quality sites; sites that are visible though scale and elevation in premium locations
- Be Remembered: Drawing on local neuroscience and effectiveness research, JCDecaux helps advertisers create memorable campaigns that convert attention into outcomes. Tools like JCDecaux OPTIX optimise creative salience, while data-led planning ensures relevance and precision.
“’Be Seen. Be Remembered.’ is our commitment to that, not just visibility but delivering memorability and impact that leads to commercial outcomes.” – Phil Eastwood
Out-of-Home continues to boom with double-digit growth, boosted by stronger advertiser investment, growing city audiences, and smarter planning and measurement capabilities.
“As we see record levels of investment in our channel, we have a responsibility to make every dollar work harder,” said Eastwood. “Be Seen. Be Remembered. helps ensure our clients know they get the visibility they need that leads to the commercial outcomes they expect when they work with us.”
Quality reach and the right formats are key to effectiveness. Analytics Partners research shows 41 percent of Out-of-Home ROI in New Zealand is driven by creative execution. JCDecaux continues to invest in insights, tools and audience data to help brands unlock the full value of the medium.
“Attention alone isn’t enough. Brands need to connect in a way that lasts,” continued Eastwood. “Marketers are being asked to deliver more with every investment. This positioning is our response, focused on quality, grounded in evidence, and designed to help brands get better results.”
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