AUCKLAND, Today: Jolly Billboards has teamed up with global OOH tech leader Vistar Media in a new full-stack partnership set to ramp up programmatic outdoor advertising across New Zealand.
Jolly’s switching on Vistar’s full suite of enterprise tools — ad server, player, and mediation — to power its growing digital billboard network and help advertisers activate campaigns nationwide.
“Jolly has built a powerful presence in the New Zealand OOH space, and we’re proud to support the next phase of their growth,” said Luke Adams, Director, Enterprise Sales at Vistar Media APAC.
“With Vistar’s enterprise technology, Jolly can offer advertisers a smarter, more agile way to reach audiences that combines bold creative with precision targeting and seamless execution.”
Jolly currently operates 150 classic and digital sites, with 22 large-format digital billboards now enabled for programmatic buying — giving brands more flexibility and insights than ever before.
Vistar’s ad server combines direct and programmatic campaigns in one platform. Their player tech ensures ads run smoothly and on time, all tied back to the server for full control.
“The results have been immediate – we’ve seen a notable uplift in programmatic revenue and advertiser engagement.” – Jonny Drumm
By going full-stack with Vistar, Jolly has streamlined its operations and made it easier for advertisers to buy smarter and scale faster.
“The results have been immediate – we’ve seen a notable uplift in programmatic revenue and advertiser engagement,” said Jonny Drumm, Managing Director at Jolly Billboards.
“Vistar’s technology is easy to use, their team is incredibly responsive and we went live across the network super fast. It’s allowed us to focus on what we do best – delivering bold, creative campaigns for our clients.
Our trafficking team is making great use of the educational platform, Vistar Academy, which has been an exceptional resource in bringing my team up to speed with the latest in programmatic strategy.”
Jolly’s now running a tight, disruption-free operation with the confidence to scale. It means more time for growth, creativity and client relationships — less time fixing tech issues.
This partnership shows where DOOH is heading in New Zealand: smarter, seamless, and all about results.
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