justONE constructs new GIB campaign

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AUCKLAND, Today: Leading 1-1 and digital creative agency justONE has produced a new integrated campaign for long-time client GIB celebrating their symbiotic relationship with the NZ building industry. 

The campaign, led by a 30” tvc and supported by content, email, digital assets and social, is focused around the way in which GIB works closely with architects and specifiers, builders and installers.

As a brand rated highly in the building industry (voted by merchant customers as the Hardware Awards Building Products Supplier of the Year for 14 years in a row), GIB wanted to focus on the teamwork across trades and professions that delivers outstanding results for the NZ building industry.

“The spirit of the teams we work with is captured on screen and we’re tremendously happy with the result.”

Winstone Wallboards (GIB) marketing manager Troy Smith said: “The team at justONE really brought to life the tough challenge we set them – how do we communicate our pride to be part of this amazing industry in New Zealand.”

“The spirit of our teams and the teams we work with is captured on screen and we’re tremendously happy with the result.”

justONE creative director Stu Hinds said: “The trust that GIB showed in us to explore this more emotive territory, looking beyond purely products and systems, was hugely gratifying.

“Their openness, along with the talented team at Exposure, has resulted in an ad with authenticity and genuineness”.


Client: GIB
Marketing Manager: Troy Smith
Residential Marketing Manager: Gordon White
Commercial Marketing Manager: Nicole Stock
Marketing Services Coordinator: Sarah Joblin

Agency: justONE
Creative Director: Stuart Hinds
Writer: Drew Ayers

Managing Director: Ben Goodale
Account Director: Georgie Butler
Head of Studio: Justin Biddle
Account Executive: Haley Hetherington
Producer: Liz Garneau

Production: Exposure
Director: Tim Parsons
Producer: Craig Henderson

Original music composition: Joel Haines

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