AUCKLAND, Today: Kargo and Vudoo have joined forces to make scalable, shoppable ad experiences easier for brands and agencies across premium digital environments.
The partnership moves commerce media from innovation to everyday reality, connecting inspiration and purchase in a single, seamless moment.
By integrating Vudoo’s commerce tech into Kargo’s premium ad exchange, brands can now deliver creative that captures attention and drives measurable action across display, video, mobile, CTV, and social.
Kargo’s AI-powered, cookie-less solutions allow brands to reach audiences safely and effectively, while Vudoo adds shoppable capability to existing formats without extra setup or effort.
Cam Dinnie, COO, Kargo APAC said, “Our partnership with Vudoo allows Kargo to extend premium creative, advanced targeting, and brand-safe inventory into scalable shoppable experiences, helping brands reach the right audiences in the right context, at scale and in a privacy-first way.
“Our partnership with Vudoo allows Kargo to extend premium creative, advanced targeting, and brand-safe inventory into scalable shoppable experiences, helping brands reach the right audiences in the right context, at scale and in a privacy-first way.” – Cam Dinnie, COO, Kargo APAC
“This partnership strengthens Kargo’s commerce media solutions, empowering brands to drive deeper consumer engagement and deliver meaningful commercial outcomes.”
Nick Morgan, Founder & CEO, Vudoo, said: “Commerce media isn’t a trend. It’s the future of how brands build relationships and drive measurable outcomes.
“Our partnership with Kargo represents a pivotal moment in making shoppable experiences accessible and scalable across premium, high-attention environments. The next era of advertising will be defined not by impressions, but by interactions that lead to outcomes that enable commerce everywhere.”
Paul Blackburn, Chief Growth Officer, Vudoo said, “What excites us about this partnership is the scalability it brings. Kargo’s rich media formats give advertisers impact, reach, and context in online content environments, while Vudoo’s technology adds outcomes with the ability to turn creative into a digital shopfront.
“Together, we’re making commerce media a practical reality for agencies, retailers, and brands who want to connect inspiration with transaction in a single moment.”
The collaboration marks a shift in how media drives outcomes, embedding commerce directly into ad formats to track the full customer journey—from engagement to conversion—within one campaign
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