AUCKLAND, Today: Kargo has unveiled another global first for New Zealand advertisers. Spotlight is designed to serve ads exactly when users are most alert, combining smart behavioural signals, standout creative and premium publisher access for maximum engagement.
In a world-first, Spotlight is triggered entirely by what users do—or don’t do. It delivers ads at the right moment based on key reader actions such as:
- Content Complete – when a reader finishes an article and hovers on the navigation bar
- Attention Shift – when a user switches tabs or leaves the page
- Idle Time – after 20 seconds of inactivity
- Scroll Up – when a reader scrolls back to the top
By tackling the when of ad delivery, Spotlight builds on Kargo’s proven strengths of who (audience targeting), what(creative), and where (premium inventory).
Westpac NZ is the first to run Spotlight, achieving a click-through rate above 2%—well above industry averages. Westpac NZ Chief Marketing Officer Sarah Williams said, “We are always looking for innovative ways to connect with our customers.
“With viewability at 70% plus and CTRs of 1.5% plus, Spotlight is perhaps the industry’s most impactful ad unit.” – Rob Leach, GM of Kargo APAC
“The integration of Spotlight into our digital strategy has allowed us to connect with our audience in a more impactful, timely and considerate manner, delivering ads when users are most engaged. Achieving a CTR of over 2% for a recent marketing campaign demonstrates the strength of this approach.”
Compared to standard display ads, Spotlight is already outperforming expectations, driving:
- 2x higher viewability (72% vs 39%)
- 10x higher click-through rates (1.25% vs 0.11%)
- 50% higher attention scores
Publishers are seeing up to 30% more revenue—without clutter. User-friendly features like oversized close buttons and a five-second activation delay help maintain a positive experience.
“With viewability at 70% plus and CTRs of 1.5% plus, Spotlight is perhaps the industry’s most impactful ad unit,” said Rob Leach, GM of Kargo APAC. “But it does not just work for brands, it is also good for publishers and consumer satisfaction scores are all 80% or above. Solving the ‘when’ for the very first time in display advertising is delivering incredible ROAS for our partners.”
Spotlight is now live across Kargo’s premium publisher network in APAC, giving brands a smarter way to capture attention, build engagement, and drive stronger results.
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