AUCKLAND, Today: Kargo has marked a milestone with its first CTV Tiles activation in New Zealand, partnering with Contagion for PlaceMakers after launching four new formats across APAC just two months ago.
High creative costs have long been a hurdle for brands entering Connected TV (CTV). Kargo’s CTV Tiles solves this by turning existing social assets into brand-safe, high-impact CTV ads at a fraction of the usual spend.
The format takes vertical social videos and reimagines them for the biggest screen in the house. Tiled video clips sit alongside a brand message, letting advertisers extend their social creative with broader reach and premium targeting.
“Kargo’s Tiles format was exactly what PlaceMakers needed, transforming existing creative into a high-impact CTV experience with a 98.2% Video Completion Rate.” – Suzanne Breslin
“CTV has been a space where the creative barrier often holds brands back,” said Arnaud Calonne, Kargo Sales Director, New Zealand. “With our Tiles format, we’re making premium TV advertising accessible to more advertisers than ever, starting with the PlaceMakers campaign in New Zealand.”
“We continuously seek innovative ways to animate our clients’ narratives and boost efficiency,” added Suzanne Breslin, GM Media at Contagion. “Kargo’s Tiles format was exactly what PlaceMakers needed, transforming existing creative into a high-impact CTV experience with a 98.2% Video Completion Rate.”
The PlaceMakers launch is the first use of Kargo’s Tiles in New Zealand, setting the tone for more brands to embrace CTV’s reach and performance without the heavy production lift.
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