AUCKLAND, Today: Say goodbye to instant noodles and hello to a brighter financial future. BNZ, MediaWorks, and Hearts & Science have launched a fun, relatable Art of the Start content series to help young Kiwis take control of their money.
We know everyone wants to save, but life – and last-minute gig tickets – can derail the plan. This series swaps boring lectures for bite-sized tips that are easy to understand and even easier to put into action.
“We know Gen Z are keen to get a handle on their finances, but it can feel a bit overwhelming to simply start,” says Lucy Grigg, Head of Marketing at BNZ.
“Our goal with this partnership is to make managing money feel less like a chore and more like a superpower. Art of the Start is here to help young people kick off their financial journey with confidence.”
“This collaboration is all about making financial empowerment accessible and enjoyable, proving that getting smart about your money can be anything but boring.” – Jackie Campbell
The series features six short rova social videos covering topics like Saving for Summer, Payday Tips, and the blunt Don’t Be Broke by 30. They’re designed to meet people where they are and inspire action.
Backed by The Edge E-Z Money sponsorship, the videos will run across social media, on-air adlibs, and YouTube Mirrors, boosting the Art of the Start campaign’s reach.
“We learned through our Opinionation research with BNZ that young people are hungry for financial knowledge, but they need it delivered in a way that fits into their busy lives,” says Jackie Campbell, Commercial Director – Agency, MediaWorks.
“This collaboration is all about making financial empowerment accessible and enjoyable, proving that getting smart about your money can be anything but boring.”
Keep an eye out for the videos and tune into The Edge. Your wallet – and your future self – will thank you.
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