AUCKLAND, Today: Briscoes has unveiled Little Briscoes, a fresh nationwide campaign celebrating why the much-loved home and lifestyle retailer remains the go-to for trusted brands and unbeatable deals.
Created by Stanley St, the campaign shines a light on Briscoes’ long-standing promise of quality products at sensible prices. Through playful storytelling, it features kids creating their own Little Briscoes, capturing the joy, imagination, and togetherness that define the brand.
Elle Lee, Managing Partner at Stanley St said, “Briscoes has been part of Kiwi homes for generations. It’s a brand built by Kiwis, for Kiwis, and woven into our everyday lives and culture.
“Even our littlest Kiwis are known to ‘play Briscoes’ at home, so we brought that idea to life in a playful, imaginative way. This campaign captures the joy, warmth, and connection that are at the heart of the Briscoes brand.”
“Briscoes has been part of Kiwi homes for generations. It’s a brand built by Kiwis, for Kiwis, and woven into our everyday lives and culture.” – Elle Lee, Managing Partner at Stanley St
Liz Hanrahan, Head of Marketing at Briscoe Group said, “At Briscoe Group, we take immense pride in delivering trusted brands at exceptional value.
“Our latest brand campaign celebrates this commitment with a message that resonates across generations ‘even our littlest Kiwis know you’ll never buy better.’ It’s a reflection of our passion for great products, unbeatable prices, and the joy of a good sale, values that have been at the heart of Briscoes for generations.”
For over 160 years, Briscoes has helped Kiwis make their homes better with an extensive range of homewares, kitchen essentials, and gifts that last.
Little Briscoes is now live across TV, digital, and social channels, inviting Kiwis to rediscover the fun, creativity, and heart that have kept the brand part of everyday life.
CREDITS
Briscoe Group
Briscoe Group: Isabel Campbell
Briscoe Group: Caylie Honeycomb
Briscoe Group: Liz Hanrahan
Creative
Stanley Street: Elle Lee
Stanley Street: Peter Vegas
Stanley Street: Josh Foley
Stanley Street: Miriam Connor
Stanley Street: Rose Gullery
Production: FilmThreeSixty
Head of Production: Sage Haggart
Senior Producer: Renate Tauetau
Editor: Martin Spencer
Editor: Gonzalo Deza
Audio & Sounds: Zed Williams
Photographer: Luke Harvey
Media
Stanley Street: Scott Allan
Stanley Street: Arlene Sisarich
Director: Laura Sargisson
DOP: Chris Watkins
Colourist: Ben Marshall
Composer: Cody Wilcox
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