AUCKLAND, Today: HYPER has scored the creative account for Liquorland, one of the country’s most well-known liquor retailers, following a competitive pitch that saw several agencies in the mix.
The win marks a milestone for HYPER—its first fully integrated retail marketing client, covering ATL, BTL and retail media.
It’s also a first for New Zealand. All three disciplines brought together under one agency, setting a fresh benchmark for retail marketing and media partnerships.
With the appointment, HYPER can now deliver seamless, data-driven campaigns that blend brand and shopper marketing for Liquorland.
Ben Partington, Director of HYPER said, “We’re incredibly proud to expand our already powerful partnership with Liquorland into the creative space.
“We’re incredibly proud to expand our already powerful partnership with Liquorland into the creative space.” – Ben Partington
“With our unique combination of retail media technology and retail-centric creativity, we’re set to unlock new levels of engagement and performance for Liquorland.”
HYPER already handles retail media for Liquorland, driving strong campaigns across its owned channels. Now, as creative lead, HYPER will work closely with media agency Together to bring brand and conversion into one unified approach.
Key to the strategy is HYPER’s Dynamic Creative Optimisation (DCO) tech—real-time creative that adapts to store conditions, behaviours and promos.
The tech has been used by global retailers like Target and Tesco. Liquorland will now lead the way for NZ liquor retail.
Angela Hurst, Head of Marketing & CX, said: “We’re excited to deepen our partnership with HYPER as we explore new creative opportunities to engage our shoppers and elevate the Liquorland brand.”
First campaigns roll out this summer, combining storytelling with smart digital and in-store creative to cement Liquorland’s place as New Zealand’s top liquor retailer.
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