Little Giant rebrands as Isobar

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AUCKLAND, Today: Little Giant has today become Isobar New Zealand, completing its transition into the global agency network. The Little Giant team will focus on cross-market opportunities and will be bolstered by the global agency’s best-in-class technology and consultancy capabilities.

The full integration also strengthens Isobar’s leadership in the experience-transformation sector across the Australia New Zealand region. Isobar, owned by Dentsu Aegis Network, has a team of 6500 people in 85 locations across 45 markets, including the Americas, EMEA and APAC.

The agency has a global focus on delivering experience-led transformation, powered by creativity for its global clients including Coca-Cola, adidas, Enterprise, P&G, Philips and Huawei. In 2019, Isobar was named as Campaign Asia’s Digital Agency of the Year for six out of the last eight years.

Little Giant was acquired by Dentsu Aegis Network in 2017, joining the Isobar network to become Little Giant, Linked by Isobar. Founded in 2011, the NZ agency now has a team of over 30 and a roster that includes Silver Fern Farms, Villa Maria, House of Travel, TVNZ and ASB.

Little Giant was named one of New Zealand’s fastest growing companies in 2015, and won Campaign Asia Pacific’s NZ Digital Agency of the Year in 2017.

“The team will continue to be led by Isobar NZ ceo Ian Howard.”

Jean Lin, Isobar Global CEO, said: “We are delighted to bring the Little Giant team closer to the Isobar network. This next step will elevate their creative and digital capabilities and entrepreneurial spirit to deliver experience-led transformation for clients across the region, and the Isobar NZ the team will enjoy the benefits of working with a truly borderless global agency with big ambitions.”

Isobar NZ ceo Ian Howard said: “For the past seven years Little Giant has been single-mindedly focussed on creating best in class experiences that people love. Now it’s time for us to take our work to the next level, and I’m confident that by fully embracing our world-leading network and rebranding ourselves to Isobar New Zealand, we’re going to be better placed to deliver the best possible outcomes for the businesses, brands and people we design for.

“Our focus will continue to be on experience-led transformation delivered through creativity, and we’ll continue to preserve the empathetic, creative and energetic culture that’s been the hallmark of our business for so long. “

Dentsu NZ ceo Rob Harvey said: “Little Giant have added huge value and become an integral part of our group since they joined Dentsu Aegis Network in 2017. This rebrand strengthens both Dentsu and Isobar’s presence in the New Zealand market, scaling the network’s local creative and digital capabilities, and giving Little Giant the incredible opportunity to ramp up their creative and technology offering, transforming and growing businesses.

“The closer alignment to Isobar is a game changer and I’m really excited to be working with Ian and the team to realise the huge ambitions we have for Isobar in this market.”

The team will continue to be led by Isobar NZ ceo Ian Howard.

About Isobar
We are a global digital agency transforming businesses and brands through the creative use of digital. Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Perth and Auckland. Globally, Dentsu Aegis Network operates in 145 countries worldwide with over 47,000 dedicated specialists.

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