AUCKLAND, Today: LUMO Digital Outdoor and MBM New Zealand have just scored big at the World Out-Of-Home Congress in Mexico City, taking home the Chair of Judges award among a record crowd of over 600 delegates.
The global event celebrates creativity, innovation, and leadership in OOH. LUMO and MBM were recognised for two standout campaigns — Colours of New Zealand and Crowdometer — which showed just how far DOOH has come.
Dulux’s Colours of New Zealand was the campaign that nabbed the top honour. It used high-def cameras and real-time creative to blend Dulux colours with Aotearoa’s stunning landscapes — a smart mix of art and tech.
Chair of Judges Matthew Dearden called it “a piece of work that brilliantly combines technology and creativity in a deceptively simple way that is scalable and has a powerful impact.”
Phil Clemas, CEO and Founder of LUMO, says “What we are most proud of is that it took a team of like-minded people to bring to life a brilliantly simple idea that was delivered on a promise to our client, Dulux, and this acknowledgement was a welcomed addition.”
“It was a joy to work with MBM, as always, and their creative vision, partnership, and openness to push boundaries is always inspiring.” – Ste Buck
Kaitlin Mitchell, Business Director at MBM, says “We are beyond thrilled! The global recognition of our Dulux Colours of NZ campaign is a testament to the power of partnership and innovation.
“Working with forward-thinking companies like LUMO Digital Outdoor allows us to create stand-out campaigns by unlocking the full potential of DOOH.”
Ste Buck, Agency Account Director at LUMO, adds “What a campaign to work on, that really showed the power, flexibility, and advanced capabilities of DOOH and the LUMO network.
“It was a joy to work with MBM, as always, and their creative vision, partnership, and openness to push boundaries is always inspiring. Receiving international recognition at the WOO conference is incredible. And should, rightly, make all involved with this truly team effort immensely proud!”
LUMO also picked up second place in the Creative Digital category for Crowdometer. Built with MBM and The Yard Agency, the campaign showed live crowd data from supermarkets to encourage online shopping via digital billboards.
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