Lumo chooses Canadian software platform

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Pure-play premium digital outdoor operator, Lumo Digital Outdoor NZ, has selected the Ayuda software platform to run business operations, digital signage content serving and next-generation dynamic offerings.

Montreal-based Ayuda Media Systems will provide the backbone for key business operations including digital scheduling and ad-serving, sales, back-office operations, data collection and comprehensive dynamic content management. 

“Lumo is not quite two years old but is already forging a reputation as an innovative market leader that invests in prime CBD sites, premium LED technology and smart software that can count traffic volume in real-time, provide Free Branded WiFi and deliver clever dynamic ad content solutions that can enhance engagement, maximise recall and lift the value proposition,” says Lumo co-founder/ceo Phil Clemas.

Clemas, a veteran of the New Zealand OOH sector, said: “Timing is everything and as our scale has grown, so has the need for us to migrate across to a fully integrated digital platform that will help our efficiency and give us more time to focus on our clients and their appetite for digital creativity.

“Given our deliberate emphasis on tech-driven innovation and the comprehensive nature of our premium offering, we searched for a partner with similar values,” he said.

“Having reviewed all market offerings for software, selecting Ayuda was a natural fit.”

“We found Ayuda’s platform truly in sync with our aspiration to be one of the most innovative, progressive OOH businesses in the world.”

LUMO’s head of design and technology, Jamie Snow comments; “We found Ayuda’s platform truly in sync with our aspiration to be one of the most innovative and progressive OOH businesses in the world. Ayuda’s dynamic content management capabilities make it easy for us to use data to automatically deliver targeted campaigns to the right audiences at the right time. Giving advertisers the ability to have brand and product messages that are much more contextually relevant is the next key driver in Out-of-Home and Ayuda will help us deliver on this promise”.

Daniel Fleischer, Ayuda’s Global VP of Business Development & Marketing, comments: “Everything about LUMO’s offering screams high quality, good service, and unique value. It’s very exciting to work with customers who understand what it means to push the envelope – this is important to the industry if we are to succeed in attracting more digital demand to our space. Ayuda loves working with entrepreneurial businesses that get it. LUMO really gets it.”

About Ayuda Media Systems
Ayuda is an advertising technology and operations software company specializing in OOH business optimization. The Ayuda Platform is used globally by some of the world’s largest OOH companies to manage day-to-day business operations. It includes an end-to-end ERP specially built for OOH, a fully native ad-based digital signage platform, and programmatic integrations via sister company Hivestack that enable OOH media companies to tap into new digital revenue streams and modernize their trading models. Ayuda is a proud member of the DPAA, OAAA and FEPE.

About Lumo
Lumo Digital Outdoor is a premium digital out-of-home advertising company. Created to offer clients a single focus on all things digital outdoor, Lumo’s emphasis on high-resolution large-format LED billboards, premium inner-city locations and leading-edge smart software technologies gives advertisers the edge. Founded by NZ media industry stalwarts Kent Harrison and Phil Clemas in 2016, Lumo is fast becoming the most influential digital outdoor specialist in the country with 14 LED Screens already in operation and another 12 scheduled for operation by mid-2019 offering premium reach into the five main metropolitan markets – Auckland, Hamilton, Tauranga, Wellington and Christchurch.

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