AUCKLAND, Monday: Lumo Digital Outdoor has teamed up with marketing insights company Tracksuit to give advertisers the ability to track and measure brand health and awareness on a rolling monthly basis.
Tracksuit is an online dashboard that enables any company to track the strength of their brand, compare against their competitors’ brands, and get valuable advice on what the numbers mean and what to do next.
Now, clients across Lumo’s nationwide network of LED screens will be able to see the real time influence of OOH on their brand health.
Lumo ceo/co-founder Phil Clemas said: “This partnership will create a new value add for our clients.
“As two young, disruptive companies, Tracksuit and Lumo are well aligned on using data to illustrate the returns on marketing to build stronger brands.”
“Tracksuit is an innovative disruptor that has created a smart technology platform that delivers brand insights and transparency unlike any other. That attitude aligns perfectly with Lumo and was the key reason why we agreed to partner with the guys at Tracksuit.”
The Tracksuit brand platform is a joint venture between The Research Agency, and brand & innovation agency Previously Unavailable.
Tracksuit director Connor Archbald said: “We’re building the new way for growing brands to measure, understand and communicate brand health.
“We’re excited to partner with Lumo to help their clients track the impact of OOH campaigns and how they enhance brand awareness, consideration and preference.
“As two young, disruptive companies, Tracksuit and Lumo are well aligned on using data to illustrate the returns on marketing to build stronger brands.”
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