CHRISTCHURCH, Monday: Canterbury sales & marketing executive Clare Steel writes: “Whilst Mike Gray’s personal account of the February earthquake was compelling and relatable, I thought your decision to send what is essentially a commercial eDM pretty much to the minute of the 10th anniversary of the earthquake was in extremely poor taste.
“Mike’s story, along with the many thousands of other experiences is worth hearing and honouring, however I think you should have had the grace to leave the immediate moments trauma experienced that day.”
“Yesterday’s story was visited by more readers than any other story we’ve run this year “
M+AD ed David Gapes responds: “The timing of the email was mainly coincidental, Clare. Our newsletter goes out – roughly – at this time every day.
“Yesterday’s story was visited by more readers than any other story we’ve run this year – over 7000 views, in a sector that employs only around 10,000 Kiwis.”
- Yesterday’s earthquake story here
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