AUCKLAND, Today: Daylight is levelling up its digital game with the addition of Maddi Cummane as UX Strategy Lead. She’ll be shaping smart, human-centred digital experiences—right across the product journey.
From vision to design, Maddi’s all about making digital stuff that actually works and feels great to use. She joins from AKQA, where she spent 4.5 years leading projects across everything from government to media, health and non-profits.
Before that, she was at RUSH, honing her UX chops across a bunch of industries.
“I’m super excited to be doing this with the amazing team at Daylight, and the office dogs are a great bonus too!” – Maddi Cummane
“I’m all about finding that sweet spot where strategy, design, tech and data come together – shaping digital experiences that aren’t just functional, but meaningful, beautifully crafted, and genuinely useful too. I’m super excited to be doing this with the amazing team at Daylight, and the office dogs are a great bonus too!”
Daylight’s Managing Partner Lizzie Robson is stoked to have her on board.
“As we continue to expand the technology arm of our business, having Maddi’s expertise is crucial. We’re very lucky to have passion and experience like hers in the studio. She gets what it takes to create culturally relevant, insight-led, and effective products.”
With Maddi now in the mix, Daylight’s well placed to keep building sharp, thoughtful, and effective digital products.
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