AUCKLAND, Today: Calibre + Candor has landed the media account for MADE Group in New Zealand after a competitive pitch, stepping in to handle strategy, planning and buying.
The remit pairs the indie agency with MADE’s creative partners to fuel brand growth in a crowded category, with a focus on performance and long-term market share gains.
“As our brands continue to scale, it was important to work with an agency that could combine strategic thinking, local market expertise and measurable outcomes.” – Helen Costello, Marketing Manager
The agency is already working across MADE’s portfolio, including The Collective, More Than Protein, Suckies and Rokeby, with early campaigns for Rokeby and More Than Protein showing strong momentum heading into 2026.
Helen Costello, Marketing Manager says, “As our brands continue to scale, it was important to work with an agency that could combine strategic thinking, local market expertise and measurable outcomes.”
Sheila Worsley, General Manager says the partnership clicked quickly. “Our values and ways of working are closely aligned, and from day one we’ve felt like an extension of the MADE team. We’re excited to support the business as it enters its next phase of growth.”
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