Mags last longer

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AUCKLAND, Tuesday: The latest Nielsen results show Kiwis are now spending longer with their favourite NZ magazine titles, according to data released by the MPA.

Across the board, magazine readers now spends over an hour with their chosen magazine (AP 15+; Q3 2020). That’s up from 51 minutes a year ago.

For primary readers (the people who buy the magazines) it’s over an hour and a half.

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