AUCKLAND, Today: YoungShand is adding even more muscle to its media team, welcoming digital media pro Mahmood Shibliq as the agency’s new Performance Director.
With over 10 years in the digital and performance space, Mahmood knows his stuff. He was most recently Head of Digital Media at Bastion Shine and brings deep skills in programmatic, social, analytics and attribution.
He’s also no stranger to the retail scene in New Zealand and Australia, and is known for his commercial savvy, tech smarts, and strong ties with media partners.
Joining YoungShand’s Senior Leadership Team, Mahmood will team up with newly promoted Media Business Director Jaimee Croot. Together, they’ll lead the media, brand and performance side of the business.
“I’m stoked to be joining YoungShand at such an exciting time. There’s a real energy here around integrated thinking and delivering great results for our clients.” – Mahmood Shibliq
“We’re excited to welcome someone of Mahmood’s calibre to YoungShand,” says Chief Strategy Officer Sue Kipling. He brings a rare combination of strategic insight and performance rigour, and will be a huge asset to both our clients and team. It’s testament to what we’re building here at YS that people of Mahmood’s quality are coming on board.”
“I’m stoked to be joining YoungShand at such an exciting time. There’s a real energy here around integrated thinking and delivering great results for our clients. I can’t wait to get stuck in with the team and help drive performance across the board.” says Mahmood.
“These appointments mark another step in our commitment to building an integrated, future-focused agency offering – combining creativity with performance to drive challenger brand growth.” says Duncan Shand, CEO.
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