AUCKLAND, Today: Recorder chaos could soon hit households nationwide, as NZEI Te Riu Roa teams up with Bad Magic to deliver a noisy message during strike negotiations.
The union’s playful campaign Make It Stop warns kids might be sent home with recorder homework if talks don’t wrap up. The instrument becomes a cheeky symbol of support for teachers, highlighting just how powerful educators really are.
The hero film stars Kura Forrester, from Educators, asking kids what songs they want assigned. Picks range from Creed and Baby Shark to Taylor Swift and Nickelback. Zoe McIntosh directed the spot, with production by Jimena Murray and Ben Dailey at Sweetshop.
Outdoor placements shot by Troy Goodall and produced by Fern Holloway at Match feature visuals that practically blast sound just by looking at them.
“We’re hoping that when parents and communities see the video they’ll laugh and share it and also sign our petition for our claims.” – Liam Rutherford, Lead Negotiator, NZEI Te Riu Roa
Branded recorders and deliberately wrong songbooks were sent to well-known musicians, who agreed to butcher their own tracks for the cause.
Everything points to makeitstop.co.nz, packed with off-key sheet music, dreadful newsletter soundtracks and tools to send painfully squeaky tunes straight to local MPs. The idea is to give supporters a fun way to back teachers while helping strengthen their negotiating position.
Liam Rutherford, Lead Negotiator, NZEI Te Riu Roa said, “We’re hoping that when parents and communities see the video they’ll laugh and share it and also sign our petition for our claims – we want to get all our negotiations over the line because our working conditions are our children’s learning conditions.”
Tom Darlow, Creative Director, Bad Magic said, “I deeply regret making this campaign. The amount of recorder I’ve been subjected to since we began is eye watering. Ear watering? Gross. Anyway, my heart goes out to every music teacher in the country.”
- More details live at makeitstop.co.nz
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